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    What does art direction mean to you?

    For me, art direction is about accompanying an idea from its conception to its publication, bringing together many different talents along the way: photographers, filmmakers, stylists, makeup artists, set designers, retouchers, printers… It’s not always an easy process, because there are egos and sensitivities involved, but that’s the beauty of it: when everything clicks, the outcome is always greater than the sum of its parts.

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    Ainhoa Nagore

    Ainhoa Nagore is an independent creative director and art director who has worked with internationally acclaimed brands, advertising agencies and design studios. A strong background in communication and design combined with precise attention to detail, allows her to deliver creative services ranging from image strategy to branding solutions. From her studio, Ainhoa collaborates with a team of artists, photographers and image makers, providing bespoke and outstanding solutions across printed and digital media. Her ability to balance powerful concepts with a refined aesthetic, is her true commitment to each brand and individual project.


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