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What does art direction mean to you?
For me, art direction is about accompanying an idea from its conception to its publication, bringing together many different talents along the way: photographers, filmmakers, stylists, makeup artists, set designers, retouchers, printers… It’s not always an easy process, because there are egos and sensitivities involved, but that’s the beauty of it: when everything clicks, the outcome is always greater than the sum of its parts.
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