I’m Alejandro Peiró, a graphic designer and art director at T.O.T Studio. Although I was born in Zaragoza, I developed my career in Barcelona and currently live in València. My work is closely connected to visual culture and music, serving as a constant tribute to the universes and references that have shaped my identity. I'm particularly interested in the relationship between past and present in visual culture, which is why I often revive styles, languages, and resources from previous eras, refreshing them and bringing them into the present to leave a lasting mark on the future.
Since joining T.O.T Studio, artificial intelligence has naturally become part of my creative process. I don’t just use it in the studio’s daily work, but I also enjoy experimenting with it and applying it organically to my personal projects. All of this has happened under the guidance of Ausias Pérez, whom I consider a mentor on this journey.
Beyond design, my creative process is deeply influenced by music and, more recently, by Italian-style theater. I’m fascinated by the layering of stage sets, wings, and backdrops to create unique visual worlds, and I enjoy translating that logic into two-dimensional work.
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