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    Your work and GGT’s practice are rooted in a very clear perspective: feminist, queer, and ethical. What pushed you to build a creative space with such a defined identity from the very beginning?

    I felt there was a huge contradiction in the design industry. Most of my classmates were women, but when you looked at studios, leadership positions, or visibility, it was still very male-dominated. That gap made me uncomfortable and curious. I wanted to create a space that reflected the world I actually live in, surrounded by queer communities, friends with strong critical thinking, and people who don’t fit into traditional structures. GGT was born from that need to contribute something different, more inclusive and more honest.

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    Gina Guasch

    I’m Gina Guasch, a graphic designer and creative director based in Barcelona. I founded Gina Guasch Team in 2019 with the intention of building a creative space rooted in a feminist, queer, and inclusive perspective, where design is not only about communication, but also about questioning, challenging, and sparking conversation. My practice mainly unfolds within music, art, culture, fashion, and design. I work through an analog and experimental approach, embracing manual processes, play, and error as essential parts of the outcome. I’m interested in breaking away from repeated visual patterns and approaching each project as a new challenge, always searching for honest and distinctive graphic solutions. I understand design as a tool with activist potential. I believe in its ability to build community, make alternative narratives visible, and move audiences emotionally, whether through an identity system, a flyer, or digital content. As a teacher, I focus on guiding creative processes through curiosity, critical thinking, and freedom of experimentation, encouraging a conscious, collective, and socially engaged practice.


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