Josep Basora

I’m Josep Basora, a graphic designer and creative director based in Barcelona. My work starts from a simple idea: to design slowly in order to communicate better. In an age of speed, I still believe in the value of time, detail, and processes that allow each piece to have meaning and weight. Rooted in Barcelona’s visual culture, my practice moves between identity, art direction, and editorial design. I’m interested in how visuals can convey emotion and meaning — from a single letterform to a complete brand. Every project is a balance between intuition and method, emotion and clarity, where the physical and digital coexist as parts of the same language. I see design as a craft built on precision and curiosity, where every decision, no matter how small, can shift the way an idea is perceived. I still believe that good design doesn’t need to shout — it just needs to be noticed.

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