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    Your work is strongly based on research and on building your own methodologies. What do you find in that process that helps you make sense of a project before designing anything?

    My basic working framework is based on the idea that research defines the methodology, and methodology defines the process and therefore the outcome. I believe that defining these two elements from the very beginning is essential and allows for a solid development. I always try to rationalize everything, but projects are so varied and different from each other that they often require adjustments in their initial approach, which makes it difficult to maintain a stable working process. Sometimes concepts emerge through experimentation and trial and error, and I also find it valid to start with something practical and then move into something more theoretical. Personally, I really enjoy the phase that allows me to read and encounter new things, creating conceptual maps and, above all, defining the tools I am going to use. The more unknown what I am exploring is, the more exciting it becomes.

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    Sergio Lairisa

    I’m Sergio Lairisa, a graphic designer born in Barcelona and currently based in New York. My work focuses on creative direction and the development of visual identities, with an approach grounded in research and the creation of my own methodologies. I collaborate with artists, curators, institutions, and brands, building visual systems that stem from conceptual thinking. I graduated in Graphic Design and started my career at Folch Studio, where I developed an understanding of design as both a process and a strategic tool. After a period working as a freelancer, I am currently part of the team at COLLINS in New York, an experience that has allowed me to work on large-scale projects within multidisciplinary environments. I see design as a space for continuous learning, where research defines the methodology and, in turn, the outcome. I am especially interested in exploring how systems and experimental processes can become practical tools for building strong, flexible, and meaningful visual identities.


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