What role do communication and collaboration between multidisciplinary teams play in your day-to-day work?
In global branding projects that involve profiles of different natures—brand strategists, graphic designers, copywriters, motion graphics, etc.—good communication within the team significantly elevates the final outcome. From Project Management, we organize the various phases of the project, understanding what is expected from each one and clarifying which profiles need to be involved at each moment. Still, finding and reserving quality spaces to promote synergies among the different professionals will make the project richer, more coherent, and further-reaching. To achieve this, it is essential to understand projects with a cross-functional vision rather than viewing them as independent phases of deliverables.
