Art Direction: 10 perspectives

Discover how active professionals think and work with this live online course, designed to let you experience art direction from the inside, not just in theory. Across 10 one-hour sessions, you’ll explore real examples, creative processes, and visual strategies, and have the opportunity to ask questions directly to those who practice art direction on real projects. This course is perfect for students and professionals in design, communication, animation, or photography who want to broaden their vision, enrich their visual judgment, and learn to build coherent and intentional visual universes. From graphic campaigns to fashion films, from set design to editorial direction, each session will allow you to discover how a powerful and authentic visual language is constructed. A space to learn, get inspired, and activate your critical and creative eye.

This course is structured into 10 sessions led by practicing professionals, each sharing their experience and perspectives on art direction applied to different contexts. Over five weeks, we will explore a range of methodologies and creative approaches to understand how visual worlds are conceived and articulated.

Each session offers a different perspective on art direction, combining experiences, processes, and conversations that open up new ways of understanding and shaping the visual.

Topics we will explore include:

* direction as a narrative tool
*Building visual atmospheres in film and audiovisual projects
*Scenography, spatial design, and physical art direction
*Brand imagery, graphic campaigns, and visual storytelling
*The role of the art director in fashion, editorial, and photography
*Cultural references, archival research, and visual investigation
*Art direction and digital design
*Collaboration with photographers, stylists, designers, and clients
*Intuition, method, and criteria in aesthetic decision-making
*Crafting and articulating a strong, coherent visual universe

To make the most of this course, no formal requirements are needed, although having some basic knowledge of design, visual communication, or graphic arts is recommended. What truly matters is having a computer with an internet connection, along with curiosity, intuition, and a critical eye, essential qualities for delving into the world of art direction.